News from NAMM Day One
NAMM 2009 rolls on through Day One…The National Association of Music Merchants NAMM show is the longest running trade show in the U.S., hosting more than 1,500 musical instrument and products retailers and manufacturers from around the world. Last year the show was host to over 88,000 registered guests, a new record.
These amazing numbers demonstrate the optimistic mood of the music industry, which continue to display and present the latest innovations and exciting new products, ranging from string, percussion and band instruments to pianos, music accessories, pro audio and computer music equipment.
Gene Simmons spoke at the breakfast session. I have no idea why he was talking about fifties diners, but I like the concept. I can remember live bands waking us up at WEA conventions in the nineties. Can you imagine trying to play live music at 8:00 a.m?
NAMM University has many breakout sessions about retailers having an online presence, and how to market your website through social networking tools. Shopping for musicial gear online will only get better. There’s also many more sessions on music education, how to gain students and foster community involvement, and discovering new tools for the music room.
The Wanna Play Campaign explores the passion of playing music, and is spreading the good word of the many social and wellness benefits of playing an instrument. www.wannaplaymusic.com
NAMM has announced the Wanna Play Film Contest, to raise awareness of the WP campaign. Produce a five to ten minute short film that focuses on a theme about making music. Demonstrate the benefits of making music. Include key information about the WannaPlay Campaign, and incorporate footage of a NAMM Member music store. Deadline is May 31st, 2009. One Grand Prize winner gets $5K, a MacBook Pro, software and hardware for audio/video editing, and a trip to the NAMM Summer Show in Nashville. Details at www.namm.org/
The crew from Gibson Guitars are vlogging from the NAMM Show. They’ve posted their first video on the GibsonGuitarCorp YouTubeChannel. The big news from Gibson is their new Dark Fire Guitar, a revolutionary digitally enhanced Les Paul guitar that changes and stores various sounds and tunings at the click of a switch.
VIDEO: Billy Morrison demonstrates the new Gibson Dark Fire guitar.
Also in the news…Indie 103.1 bid farewell to traditional radio broadcasting by taking their awesome independent programming online. NAMM_09 on Twitter tuned us into Indie1031.FM at www.indie1031.fm
Click back tomorrow when we get the skinny on the Friday Night Jam Session!
Follow NAMM 2009 on Twitter @ http://twitter.com/NAMM_09
Follow me on Twitter @ twitter.com/mikiesoft
- MikeWithrow
Friday, January 16th, 2009
Written by: Mike Withrow
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